Screenshot: Campaign overview table with daily performance time series
What It Does
Campaign & PMax Analytics gives you a complete picture of how your Google Shopping campaigns perform. Instead of jumping between Google Ads tabs, you get every campaign type in one table with daily time series, spend breakdowns, and conversion metrics. Standard Shopping, Performance Max, and any other campaign types are all visible side by side.
For Performance Max campaigns, SKU Analyzer breaks down performance by network channel -- Shopping, Search, Display, and YouTube. You can see exactly where Google is allocating your PMax budget, how each channel contributes to conversions, and whether the automated distribution aligns with your goals. A donut chart shows the current split while a stacked area chart reveals how it trends over time.
Asset group performance rounds out the view. Every asset group within your PMax campaigns gets its own row with clicks, impressions, cost, conversions, and ROAS. This lets you identify which asset groups are pulling their weight and which ones need creative refreshes or restructuring.
Questions It Answers
- Which PMax channels drive the most results?
- How do my asset groups compare?
- What's my campaign type distribution?
- How does campaign performance trend over time?
- Which network (Search, Shopping, Display, YouTube) gets my PMax budget?
- What's my campaign-level ROAS?
Key Capabilities
Campaign Overview Table
All campaigns in one sortable table with impressions, clicks, cost, conversions, revenue, and ROAS. Includes daily performance time series for each campaign.
PMax Channel Breakdown
Donut chart showing the current spend split across Shopping, Search, Display, and YouTube networks. Stacked area chart reveals how the channel mix changes over time.
Asset Group Performance
Table of every PMax asset group with clicks, impressions, cost, conversions, and ROAS. Quickly identify which asset groups deliver results and which need optimization.
Campaign Type Distribution
Pie chart breaking down your campaign mix by type -- Standard Shopping, Performance Max, Search, and others. See how your budget is distributed across campaign structures.
Screenshot: PMax channel breakdown with donut chart and stacked area trend
Related Features
Learn More
Shopping vs PMax
Compare Standard Shopping campaigns with Performance Max and understand when to use each.
Read guide →Asset Groups Guide
Learn how to structure and optimize your PMax asset groups for better Shopping performance.
Read guide →Bidding Strategies
Pick the right bidding strategy for your Shopping campaigns and understand how each one works.
Read guide →Ready to See Your Campaign Data?
Connect your Google Ads account and get full visibility into campaign performance, PMax channel splits, and asset group metrics.