Screenshot: Competition Analytics dashboard with competitive visibility and price benchmarking
What It Does
Competition & Price Benchmarking pulls competitive intelligence directly from Google Merchant Center and combines it with your Google Ads performance data. You get a clear picture of who you're competing against in Shopping auctions, how your prices stack up against the market, and how your competitive position is changing over time.
SKU Analyzer tracks your visibility metrics across every product category you sell in, showing which competitors appear alongside your products most frequently and how often you win the top position. Price benchmarking data reveals where your pricing is above, below, or in line with the market -- and how those price differences correlate with your click-through rates and conversion performance.
Historical trend tracking lets you monitor shifts in competitive dynamics. See how a competitor's entry into your category affects your impression share, or measure the impact of a pricing change on your visibility. All data is refreshed daily and stored historically, so you always have the full picture.
Questions It Answers
- Who are my top competitors in Shopping?
- How do my prices compare to the market?
- Where am I losing visibility to competitors?
- What's my competitive position trend over time?
- Which categories am I most/least competitive in?
- How does price competitiveness affect my click-through rate?
Key Capabilities
Competitive Visibility Reports
See which merchants appear alongside your products in Shopping results. Track impression share, overlap rate, and outranking share across your product categories.
Price Benchmarking
Compare your product prices against market benchmarks. Identify which products are priced above, below, or in line with competitors, and see how pricing affects performance.
Position Trend Tracking
Monitor how your competitive position changes over time with daily historical data. Track the impact of price changes, new competitor entries, and seasonal shifts on your visibility.
Feed Intelligence & History
Track daily snapshots of your product feed and price competitiveness data. Detect changes in availability, pricing, and competitive benchmarks over time for any product.
Screenshot: Price benchmarking table with competitor position trends
Related Features
Product Analytics
SKU-level performance data with sparklines, time series, and portfolio breakdowns.
Wasted Spend
Find products consuming budget without converting and quantify wasted ad spend.
Product Intelligence Labels
Automatically classify products by performance and push labels to Merchant Center.
Learn More
Dive deeper into competition and pricing strategies with these guides.
Competitive Visibility
Understand who you're competing against and where you stand in Google Shopping auctions.
Price Benchmarking
Learn how to use price benchmarking data to optimize your pricing strategy.
Price Competitiveness Report
A complete guide to the Merchant Center price competitiveness report and how to act on it.
Ready to See Your Competitive Landscape?
Connect your Google Ads and Merchant Center accounts to start benchmarking against competitors.