Product Intelligence Labels

Product Intelligence Labels automatically classifies every product in your catalog based on real performance data. Instead of manually tagging products or relying on gut feeling, the system evaluates metrics like ROAS, conversion rate, click volume, and spend to assign each product a performance tier -- from top-performing heroes to zero-conversion zombies.

The classification happens daily as part of the automated data refresh, so your labels always reflect the latest performance. You can use the built-in default rules or create your own custom rule set with an intuitive if-then builder. Define conditions based on any available metric, set thresholds, and the system handles the rest.

Once your products are labeled, you can push those labels directly to a Google Merchant Center custom_label field. This turns SKU Analyzer's intelligence into actionable campaign structure -- use labels in Google Ads to create product groups, set bid strategies by performance tier, or exclude underperformers from high-budget campaigns entirely.