Screenshot: Product analytics dashboard showing SKU-level performance table with sparklines
What It Does
Product Analytics gives you a complete, SKU-level view of your Google Shopping performance. Instead of digging through separate Google Ads and Merchant Center reports, you get a single unified table that merges ad metrics (clicks, impressions, cost, conversions, revenue) with product feed data (images, titles, brands, prices, availability). Every product row includes inline sparklines so you can spot trends at a glance without opening a separate chart.
Beyond the table, Product Radar plots your top 100 products by spend on a 2D scatter chart, making it immediately obvious which SKUs are efficient performers and which are burning budget. Portfolio Analytics adds another dimension by letting you cross-filter performance by brand, product type, and custom labels to understand how different segments of your catalog contribute to overall results.
All of this updates automatically through daily syncs with your Google Ads and Merchant Center accounts. Historical data is preserved, so you can analyze trends over time, compare periods, and measure the impact of changes to bids, feeds, or product assortment. Whether you manage 50 products or 50,000, every SKU is tracked and searchable.
Questions It Answers
- Which products drive the most revenue?
- Where are my best margins?
- How do products perform over time?
- Which brands outperform others?
- What's my Pareto distribution -- do 20% of products drive 80% of revenue?
- How does product performance vary by day of week?
Key Capabilities
SKU-Level Performance Table
Every product in one sortable, searchable table with product images, inline sparklines, clicks, impressions, cost, conversions, revenue, and ROAS. Merged from Google Ads and Merchant Center in real time.
Product Radar
A 2D scatter plot that visualizes your top 100 products by spend. Instantly identify high-efficiency SKUs versus budget drains based on cost, revenue, and conversion position.
Portfolio Analytics
Cross-filter your entire catalog by brand, product type, and custom labels. See how different segments contribute to spend, revenue, and profitability with interactive breakdowns.
Time Series Analysis
Daily performance trends with day, week, and month granularity toggle. Track KPIs over time, compare periods with year-over-year overlays, and spot seasonal patterns in your product data.
Screenshot: Product Radar scatter plot showing top products by spend and efficiency
Learn More
Shopping Analytics Guide
A complete guide to understanding and optimizing your Google Shopping analytics.
Read guide →ROAS Guide
Learn how to calculate, benchmark, and improve your return on ad spend for Shopping campaigns.
Read guide →Brand Performance
Analyze brand-level performance in Google Shopping to optimize your product portfolio.
Read guide →Ready to See Your Product Data?
Connect your Google Ads and Merchant Center accounts to start analyzing every SKU in your catalog.