Screenshot: Wasted Spend dashboard showing zero-conversion products table with cumulative spend trend
What It Does
The Wasted Spend Analyzer identifies every product in your Google Shopping account that is consuming ad budget without generating conversions. It surfaces the SKUs that are silently draining your budget and calculates exactly how much you're losing to underperforming products over any time period.
Rather than manually scanning hundreds or thousands of products looking for zero-conversion offenders, SKU Analyzer automatically flags them and ranks them by wasted spend. You get a clear view of how much total budget is going to products that never convert, along with a cumulative trend chart showing whether the problem is getting better or worse over time.
The analyzer goes beyond simple detection by breaking down wasted spend by product category, brand, and product type. This lets you spot systemic issues -- like an entire category that consistently underperforms -- rather than chasing individual product problems. The result is a prioritized action list so you know exactly where to focus your optimization efforts.
Questions It Answers
- Which products are eating budget without converting?
- How much total spend goes to zero-conversion SKUs?
- What's the cumulative wasted spend trend over time?
- Which product categories have the worst conversion rates?
- Should I exclude or optimize underperformers?
Key Capabilities
Everything you need to identify, quantify, and act on wasted ad spend across your product catalog.
Zero-Conversion Detection
Automatically identifies every product with ad spend but zero conversions. Products are ranked by total wasted spend so you can see the biggest offenders at a glance.
Spend Trend Analysis
Track cumulative wasted spend over time with a daily trend chart. See whether your waste is growing, stabilizing, or shrinking as you make optimizations.
Category Breakdown
Break down wasted spend by product type, brand, and category. Spot patterns where entire segments underperform rather than chasing individual SKU problems.
Actionable Recommendations
Get clear guidance on whether to exclude, pause, or restructure underperforming products. Combine with Labels to automatically segment and act on waste at scale.
Screenshot: Cumulative wasted spend trend chart with category breakdown
Related Features
Combine Wasted Spend analysis with these features for a complete optimization workflow.
Product Analytics
Dive deeper into individual product performance with sparklines, time series, and portfolio breakdowns.
Search Terms
Identify which search queries drive wasted spend. Find irrelevant terms triggering your Shopping ads and add negatives.
Product Intelligence Labels
Automatically label underperformers and push labels to Merchant Center for campaign segmentation and bid adjustments.
Learn More
Wasted Ad Spend Guide
A comprehensive overview of identifying and eliminating wasted spend in Google Shopping.
Zero Conversion Products
How to find and handle products that receive clicks but never convert.
Low Performing Products
Strategies for dealing with products that have high spend but poor return on ad spend.
Stop Wasting Budget on Products That Don't Convert
Connect your Google Ads account to see exactly how much you're losing to zero-conversion products.