What Data We Pull
SKU Analyzer connects to the Google Ads API to fetch granular Shopping campaign data at the product, campaign, and search term level.
Product-Level Metrics
| Metric | Description |
|---|---|
| Clicks | Total clicks per product |
| Impressions | How often your product was shown |
| Cost | Total ad spend per product |
| Conversions | Purchase conversions attributed |
| Conversion Value | Total revenue from conversions |
| CTR | Click-through rate |
| CPC | Average cost per click |
| ROAS | Return on ad spend |
Campaign & Search Data
| Data | Description |
|---|---|
| Impression Share | Share of eligible impressions |
| Search Terms | Queries triggering your ads |
| Campaign Data | All campaigns with daily metrics |
| PMax Network Splits | Shopping vs Search vs Display vs Video |
| Asset Groups | PMax asset group performance |
| Daily Granularity | All metrics available by day |
How the Connection Works
A secure, automated pipeline that keeps your data fresh without any manual exports.
OAuth 2.0 Authentication
Sign in with your Google account. SKU Analyzer requests read-only access to your Google Ads data. No passwords stored, tokens are encrypted.
Automated Daily Sync
A background worker runs at 3 AM daily, pulling the latest data automatically. No manual exports or spreadsheets needed.
14-Day Rolling Refresh
Each sync re-fetches the last 14 days to capture delayed conversion attribution. Google Ads conversions can take up to 7+ days to finalize.
Up to 750 Days of History
Need more history? Backfill up to 750 days of Google Ads data in 30-day chunks. Full historical trends without API limits.
What You Can Do With It
Google Ads data powers several key features across the dashboard.
Product Analytics
SKU-level performance with sparklines, time series, and portfolio breakdowns.
Campaigns & PMax
Campaign-level analytics with PMax channel splits and asset group performance.
Search Terms
See which search queries trigger your Shopping ads and identify wasted queries.
Wasted Spend
Find products consuming budget without converting and quantify losses.
Related Resources
Learn more about working with Google Ads data for Shopping campaigns.
Connect Your Google Ads Account
Start pulling SKU-level performance data from Google Ads in minutes. No spreadsheets, no manual exports.