What Data We Pull
SKU Analyzer connects to the Merchant Center API and Reports API to fetch product feed attributes, pricing intelligence, and competitive landscape data.
Product Feed Attributes
- Title & Description — Product titles and descriptions as submitted in your feed
- Brand — Brand attribute for portfolio and segmentation analysis
- Price & Sale Price — Current pricing including any active promotions
- Availability — In stock, out of stock, or preorder status
- Images — Product image URLs for visual identification
- Categories — Google product taxonomy categories (L1 through L5)
Competitive & Pricing Data
- Benchmark Prices — Average competitor prices for each product
- Price Difference — How your price compares to the benchmark (% above or below)
- Impression Share — Your visibility relative to total category impressions
- Page Overlap — How often you appear alongside specific competitors
- Top Merchants — Who holds the highest impression share in your categories
- Product View Data — Organic and paid product view metrics from Merchant Center
How the Connection Works
SKU Analyzer uses both the Merchant Center API and the Reports API to build a complete picture of your product feed and competitive position.
Merchant Center API + Reports API
Product data comes from the Merchant Center API. Price competitiveness, competitive visibility, and product views come from the Reports API for richer analytics.
Daily Snapshots
Every day, SKU Analyzer saves a snapshot of your product feed and pricing data to history tables. Track how titles, prices, availability, and competitive position change over time.
Feed Change Detection
By comparing daily snapshots, SKU Analyzer detects when product attributes change — price updates, title modifications, availability shifts, and more.
Competitive Visibility by Category
Competitive visibility data is fetched for all your L1 and L2 product categories, giving you a comprehensive view of your market position across every product segment.
What You Can Do With It
Merchant Center data powers competitive intelligence, feed management, and product optimization features.
Competition & Pricing
Price benchmarks, visibility metrics, and position trend tracking across your categories.
Product Intelligence Labels
Auto-classify products and push custom labels back to Merchant Center for campaign segmentation.
Title Optimizer
Build title templates, edit inline, and push optimized titles directly to Merchant Center.
Related Resources
Learn more about Merchant Center data and how to use it for feed optimization.
Connect Your Merchant Center Account
Start tracking your product feed, pricing competitiveness, and competitive visibility automatically.