Challenges Agencies Face
Managing Shopping ads across multiple client accounts creates unique operational challenges.
Switching between platforms for each client is time-consuming
Every client requires jumping between Google Ads and Merchant Center to piece together product performance. Multiply that by ten or twenty accounts and your team spends more time navigating platforms than actually optimizing campaigns.
Hard to quickly identify underperforming products
With hundreds of SKUs per client, spotting products that are silently draining budget requires deep manual analysis. Without automated classification, underperformers go unnoticed for weeks or months, eroding client ROAS.
Manual reporting takes hours that could be spent on optimization
Pulling data from multiple sources, building spreadsheets, and creating client-ready reports is a weekly time sink. Those hours would be better spent on strategy and campaign optimization that actually moves the needle for clients.
How SKU Analyzer Helps
Built for the multi-account workflow agencies need to move fast and deliver results.
Unified dashboard across all accounts
Switch between client accounts instantly within a single interface. Each account gets its own unified view combining Google Ads campaign data, Merchant Center product details, and competitive intelligence. No more logging in and out of multiple platforms.
Automated product intelligence labels
SKU Analyzer automatically classifies every product by performance -- top performers, rising stars, underperformers, and zero-conversion SKUs. Custom label rules let you set client-specific thresholds and push labels directly to Merchant Center for campaign segmentation.
Ready-made insights instead of manual reports
Campaign-level analytics, search term analysis, and wasted spend detection are all built in. Instead of pulling data and building spreadsheets, open the dashboard and immediately see which campaigns, search terms, and products need attention for each client.
Key Features for Agencies
The tools that help agencies deliver better results in less time.
Campaign Analytics
Campaign performance with PMax channel breakdowns and asset group insights.
Labels
Auto-classify products and push custom labels to Merchant Center per client.
Search Terms
Analyze which queries trigger ads and identify wasted spend on irrelevant terms.
Product Analytics
SKU-level performance data with sparklines, time series, and portfolio views.
Learn More
Explore all solutions and read in-depth guides on campaign strategy and reporting.
Ready to See Your Data?
Connect your Google Ads and Merchant Center accounts to start analyzing your Shopping performance.