Challenges Ecommerce Brands Face
Google Shopping is powerful but opaque. Most brands struggle with these core issues.
Hard to see which SKUs actually drive profit
Google Ads shows campaign-level data, and Merchant Center shows product data, but connecting the two at the SKU level requires manual spreadsheet work. You end up promoting products based on gut feeling instead of actual margin and ROAS data.
No visibility into competitor pricing
You know competitors are undercutting you on certain products, but you don't know which ones or by how much. Without pricing benchmarks, you can't adjust bids or prices to stay competitive in Shopping auctions.
Wasted budget on zero-conversion products
Products that consume ad spend without converting drag down your overall ROAS. Identifying and excluding these products manually across hundreds or thousands of SKUs is nearly impossible without dedicated tooling.
How SKU Analyzer Helps
Each challenge maps directly to a feature built for ecommerce brands like yours.
Unified SKU-level performance data
SKU Analyzer merges Google Ads performance metrics (clicks, cost, conversions, revenue) with Merchant Center product data (images, prices, availability) into a single view. Sort and filter by any KPI to instantly see which products drive profit and which just drive spend. No spreadsheets required.
Real-time competitive pricing benchmarks
See how your prices compare to the benchmark across every product category. Track your price position over time, identify where competitors are undercutting you, and understand how pricing affects your Shopping ad visibility and click-through rates.
Automated wasted spend detection
SKU Analyzer automatically identifies products that consume budget without converting. See exactly how much you're spending on zero-conversion SKUs, get the total wasted amount quantified, and use product intelligence labels to segment these products out of your campaigns.
Key Features for Ecommerce Brands
The tools that matter most for brands optimizing their Google Shopping performance.
Product Analytics
SKU-level performance with sparklines, time series, and portfolio breakdowns.
Wasted Spend
Find zero-conversion products draining your budget and quantify the loss.
Competition Analytics
Price benchmarking and visibility metrics to track your competitive position.
Labels
Auto-classify products by performance and push labels to Merchant Center.
Learn More
Explore all solutions and read in-depth guides on Shopping ads optimization.
Ready to See Your Data?
Connect your Google Ads and Merchant Center accounts to start analyzing your Shopping performance.