Screenshot: Search Terms dashboard showing sortable term table with metrics
What It Does
Google Shopping campaigns match your products to search queries automatically, but that means you often pay for clicks on terms that will never convert. SKU Analyzer's Search Term Analysis pulls the full search query report from Google Ads and presents it in a way that makes it easy to find the terms worth keeping and the ones draining your budget.
The search terms page gives you a complete, sortable table of every query that triggered your Shopping ads, along with impressions, clicks, cost, conversions, and revenue. A dedicated Wasted Terms tab isolates the search terms that generated clicks but zero conversions, so you can see exactly where money is being lost. Filter by campaign to understand how different campaigns attract different types of search traffic.
A top terms bar chart visualizes your highest-spend search queries at a glance, making it simple to spot patterns and take action. Whether you need to build negative keyword lists, validate that your product titles are attracting the right queries, or compare search term performance across campaigns, everything you need is in one view.
Questions It Answers
- Which search terms drive the most conversions?
- How much do I spend on irrelevant search queries?
- Which terms have high impressions but low conversions?
- How do search terms perform across different campaigns?
- What are my top spending search terms?
- Which search terms should I add as negatives?
Key Capabilities
Search Term Table
A sortable table showing every search query that triggered your Shopping ads, complete with impressions, clicks, cost, conversions, and revenue. Sort by any column to find your best and worst performers instantly.
Wasted Terms Tab
A dedicated view that isolates search terms with clicks but zero conversions. See exactly how much budget is lost on irrelevant queries and identify candidates for your negative keyword lists.
Campaign Filtering
Filter the entire search terms view by specific campaign to understand how different campaigns attract different types of search traffic. Compare query profiles between Standard Shopping and Performance Max.
Top Terms Visualization
A bar chart of your highest-spend search terms gives you an instant visual overview. Quickly spot the queries consuming the most budget and decide whether they are worth the investment.
Screenshot: Wasted Terms tab with zero-conversion search queries and top terms bar chart
Related Features
Wasted Spend
Find products consuming budget without converting. Quantify wasted ad spend and get actionable recommendations to cut losses.
Campaign Analytics
Campaign-level analytics with PMax channel breakdowns, asset group performance, and network distribution insights.
Product Analytics
SKU-level performance data with sparklines, time series, and portfolio breakdowns. See which products drive revenue and where margins are strongest.
Learn More
Search Term Waste
Learn how to identify and eliminate wasted spend from irrelevant search queries in your Shopping campaigns.
Read guide →Negative Keywords Guide
A complete guide to building and managing negative keyword lists for Google Shopping campaigns.
Read guide →Wasted Spend Overview
Understand all the ways budget leaks happen in Shopping campaigns and how to plug them.
Read guide →Ready to See Your Search Terms?
Connect your Google Ads account to start analyzing which search queries trigger your Shopping ads and where you can cut waste.