Screenshot: Title Optimizer dashboard with template builder and product title table
What It Does
Product titles are one of the most important factors in Google Shopping performance. They determine when your products appear in search results, how they rank against competitors, and whether shoppers click through. The Title Optimizer gives you a complete workflow for testing and improving titles without leaving SKU Analyzer.
Build reusable title templates using product attributes like brand, product type, color, and size. Apply templates across your entire catalog or specific segments, then edit individual titles inline for fine-grained control. When you're ready, push changes directly to your Merchant Center supplemental feed with real-time progress tracking.
Every title change is tracked with a timestamp so you can measure what happened next. The impact analysis compares the 14 days before each change against all days after, showing you exactly how clicks, impressions, CTR, and conversions shifted. No more guessing whether your title changes actually worked.
Questions It Answers
- Which product titles underperform?
- How do title changes impact click-through rate?
- Can I build reusable title templates?
- How do I push title changes to Merchant Center?
- What's the before/after performance comparison?
- Can I edit titles individually or in bulk?
Key Capabilities
Template Builder
Create reusable title formulas using product attributes like brand, product type, color, size, and custom fields. Apply templates across your entire catalog or specific product segments to maintain consistent, optimized titles at scale.
Inline Editing
Edit individual product titles directly in the table without navigating away. Fine-tune specific products that need custom attention beyond what templates provide, with instant preview of your changes before pushing.
Merchant Center Push
Push optimized titles directly to your Merchant Center supplemental feed with real-time progress tracking. Monitor push status for each product, and remove overrides when you want to revert to the original title.
Impact Analysis
Compare the 14 days before each title change against all days after. See exactly how clicks, impressions, CTR, and conversions shifted for every product whose title you changed, with per-day KPI breakdowns.
Screenshot: Impact analysis showing before/after performance comparison for title changes
Related Features
Labels
Automatically classify products by performance and push custom labels to Merchant Center for campaign segmentation.
Product Analytics
SKU-level performance data with sparklines, time series, and portfolio breakdowns to identify your top and bottom performers.
Competition Analytics
Price benchmarking against competitors, visibility metrics, and position trend tracking to see where you stand in the market.
Learn More
Product Title Optimization
Learn best practices for structuring product titles that improve visibility and click-through rates in Google Shopping.
Feed Optimization
A comprehensive guide to optimizing your Merchant Center product feed for better performance across all Shopping surfaces.
Shopping Optimization
End-to-end strategies for optimizing your Google Shopping campaigns, from feed quality to bidding and segmentation.
Ready to Optimize Your Titles?
Connect your Google Ads and Merchant Center accounts to start testing title changes and measuring their impact.