Challenges in Feed Management
Product feeds are the foundation of Google Shopping, but managing them effectively is harder than it should be.
Feed changes happen without visibility
Prices change, products go out of stock, titles get modified -- but you don't know what changed, when it changed, or how it affected performance. Without feed history tracking, problems go undetected until ROAS drops.
Product titles aren't optimized for Shopping search terms
Your product titles directly affect which search queries trigger your Shopping ads. But optimizing titles across hundreds of products is tedious without templates, and measuring the impact of changes is nearly impossible without before/after analysis.
No automated way to classify products and push labels
Custom labels in Merchant Center are essential for campaign segmentation, but maintaining them manually is a constant chore. Every time performance shifts, labels need updating -- and most teams don't have time to keep up.
How SKU Analyzer Helps
Purpose-built tools for feed teams that want visibility, control, and automation.
Daily feed snapshots with change tracking
SKU Analyzer saves daily snapshots of your entire product feed and price competitiveness data. The Feed Intelligence page shows exactly what changed -- price updates, availability shifts, title modifications -- with a timeline so you can correlate feed changes to performance impact.
Title optimization with templates and impact measurement
Build title templates that automatically structure your product titles using attributes like brand, color, size, and material. Edit individual titles inline for fine-tuning. Push changes directly to Merchant Center and measure the before/after impact on clicks and conversions.
Automated label rules with direct MC push
Define custom label rules based on performance metrics (ROAS, conversions, spend) and product attributes (price, brand, category). SKU Analyzer evaluates rules automatically during daily refresh and pushes the resulting labels directly to Merchant Center -- no manual updates needed.
Key Features for Feed Management
The tools that give feed teams full visibility and control over their product data.
Title Optimizer
Build templates, edit inline, push to MC, and measure title change impact.
Labels
Custom label rules with automated classification and MC push.
Competition Analytics
Price benchmarking and competitive visibility to inform pricing decisions.
Product Analytics
SKU-level performance to connect feed changes to business outcomes.
Learn More
Explore all solutions and read in-depth guides on feed optimization and product titles.
Ready to See Your Data?
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