Organic Google Shopping Performance — Free Listing Analytics
See how your products perform in Google Shopping's free listings. Track clicks, impressions, and CTR for organic placements alongside your paid data, filtered by brand, product type, or custom labels.
No signup required to explore the demo
Organic Clicks and Impressions Filtered by Feed Attributes
SKU Analyzer pulls organic free listing data from Merchant Center — clicks, impressions, and CTR for every product. The key difference from Merchant Center's own reports is that you can filter this data by any feed attribute: brand, product type, or custom labels. Want to see which brand gets the most free listing clicks? Or which product type has the highest organic CTR? Apply a filter and the daily chart and product table update together. This gives you a view of organic Shopping performance that Merchant Center doesn't offer natively.
- Filter organic data by brand, product type, or custom labels
- Daily clicks and impressions time series chart
- Understand which segments drive organic traffic
- Data from Merchant Center organic performance reports
Product-Level Organic Performance Table
Every product with its organic clicks, impressions, and CTR in one sortable table. Find your top organic products by clicks, or spot products with high impressions but low CTR that might benefit from title optimization. Products that pull strong organic traffic may not need aggressive paid bidding, while products with zero organic visibility need paid support.
Frequently Asked Questions
What are Google Shopping free listings?
Free listings are unpaid product placements in Google Shopping results. Any merchant with a Merchant Center feed can appear in free listings without running Google Ads. They show in the Shopping tab and sometimes in the main search results. Free listings generate clicks and impressions but no cost.
What metrics are available for organic Shopping performance?
SKU Analyzer tracks clicks, impressions, and click-through rate (CTR) for free listings at the product level. These metrics come from Merchant Center's organic performance reports and are synced daily. You can view totals, daily trends, and filter by brand, product type, or custom labels.
Can I compare organic and paid performance side by side?
Yes. SKU Analyzer has both paid (Google Ads) and organic (free listing) data for the same products, so you can see how each product performs in both channels. You'll quickly spot which products get organic traffic naturally and which need paid support to get visibility.
How often is organic data updated?
Organic performance data is refreshed daily during the automated 3 AM sync. The data comes from Merchant Center's organic performance reports, which typically have a 1-2 day reporting lag. Historical data is stored for as long as your account is connected.
See your free listing performance
Explore organic Shopping analytics with sample data, or apply for early access to connect your own account.