Shopping Search Term Reports — Find Wasted & Winning Queries
Standard Shopping and PMax search queries in one sortable table — including the PMax queries Google Ads barely lets you see. A wasted-terms tab isolates zero-conversion queries, branded vs non-branded analysis splits prospecting from brand defence, and a top-terms bar chart surfaces the outliers.
No signup required to explore the demo.
Every search query that triggered your ads
Shopping and PMax search terms unified in one place — with the bad ones called out, the brand defence carved off, and the heavy hitters ranked.
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Every search query in one sortable table — query text, cost, clicks, impressions, conversions, revenue, ROAS and CPC. Aggregated across Standard Shopping and PMax campaigns.
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Wasted-terms tab isolates zero-conversion queries. Sort by cost and you have an instant negative-keyword priority list, including PMax queries Google Ads makes hard to access.
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Branded vs non-branded analysis — define your brand keywords once and every term gets classified. Pie chart of the spend split, daily stacked area chart of the trend.
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Top-terms bar chart with metric toggle (cost, clicks, conversions, revenue) so the outliers surface visually.
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Campaign filter dropdown — narrow everything on the page to a single Shopping or PMax campaign in one click.
