Feed Intelligence: Track Every Product Feed Change
Daily snapshots of your entire Merchant Center product feed, with automatic change detection, price history charts, and availability tracking. Know exactly what changed in your feed, when it changed, and how it affected performance.
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See How Your Pricing Competitiveness Develops Over Time
SKU Analyzer fetches your product feed daily and saves a full snapshot. Over time, this builds a history of how your pricing position changes relative to the market. The competitive position trend shows how many products are overpriced, competitive, or underpriced on each day, so you can see whether your catalog is getting more or less competitive.
The daily competitive rate chart tracks what percentage of your products are priced within market range. When that rate drops, something changed in your feed or the market moved. You can correlate these shifts directly with your KPI results to understand what drove the change.
- Daily feed snapshots build pricing history automatically
- Overpriced / competitive / underpriced split over time
- Correlate pricing shifts with performance changes
Track Stock Status and Sale Prices Across Your Catalog
The stock status chart tracks how many products are in stock each day, both as a count and a percentage. When your in-stock rate drops, you're losing potential revenue on products that can't convert. The chart makes these dips visible so you can act on them.
The products on sale chart shows how many items have active sale prices in your feed over time. This is useful for understanding how your promotional strategy plays out across the catalog. Run a campaign-wide sale and you can see exactly how many products were discounted and for how long.
- Daily in-stock count and percentage tracked
- See how many products had active sale prices each day
- Spot stockout patterns before they affect performance
Feed Change Activity and Market Movement
SKU Analyzer compares each day's feed snapshot to the previous day and counts how many products had price or availability changes. The feed change activity chart shows these counts over time. A spike in price changes might mean a bulk repricing event, while a spike in availability changes could signal a supplier issue.
The market movement chart shows your average product price alongside the average competitor benchmark price over time. When the two lines diverge, your catalog is becoming more or less competitive relative to the market. This is a high-level signal that something shifted in either your pricing or the competitive landscape.
- Daily count of price and availability changes detected
- Your average price vs market benchmark over time
- Spot bulk repricing events and supplier-driven shifts
Custom Label Distribution Over Time
If you use custom labels to segment your products for bidding or campaign structure, Feed Intelligence shows how the distribution of those labels changes over time. Select any custom label slot (0 through 4) and see a stacked area chart of how many products carry each label value on each day.
This is useful for verifying that your label rules are working as expected. If you updated a rule to label more products as "High Performer", the chart will show that shift the next day. It also reveals unintended changes, like a feed update that wiped out custom labels for a set of products.
- Visualize custom label distribution across any label slot
- Verify label rule changes took effect
- Catch unintended label resets from feed updates
Unified Product Feed Table
Every product in one table combining ad performance (cost, clicks, ROAS), availability data (out-of-stock days, current status, in-stock rate), feed pricing (current, min, max prices across the period), and competitive benchmarks (benchmark price, gap percentage, gap change, position). Sort by any column to find the products that need attention first.
Frequently Asked Questions
How does Feed Intelligence get its data?
SKU Analyzer saves a complete snapshot of your Merchant Center product feed every day, including prices, availability, custom labels, and all other feed attributes. It also saves a daily snapshot of Google's price benchmarks. By comparing consecutive snapshots, it detects changes and builds trend data over time.
What does the competitive position trend show?
The competitive position trend is a stacked area chart showing how many of your products fall into three pricing categories each day: overpriced (above market benchmark), competitive (within range), and underpriced (below benchmark). It shows whether your catalog is becoming more or less competitive over time.
Can I track custom label changes over time?
Yes. Feed Intelligence includes a custom label distribution chart where you can select any custom label slot (0 through 4) and see a stacked area chart showing how many products carry each label value over time. This helps verify that label rule changes took effect and catch any unintended label resets from feed updates.
How far back does the feed history go?
Feed history starts from the day you connect your account. Snapshots are captured automatically each day. There is no built-in retention limit — data is stored for as long as your account is active. The longer you use SKU Analyzer, the richer the history becomes.
Never miss a feed change again
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