Google Shopping Title Optimization & A/B Testing
Build title templates from feed attributes, push optimized titles directly to Merchant Center, and run controlled A/B tests with 30-day baseline periods. Measure exactly how title changes impact CTR, conversions, and ROAS.
No signup required to explore the demo
Title Template Builder with Feed Variables
Build title patterns using dynamic variables from your product feed — brand, product type, color, size, material, gender, and more. The template generates optimized titles for every matching product automatically. Preview the results before pushing: original vs new title side by side for every affected product. Templates can target all products or be scoped to specific brands or product types. Good Shopping titles front-load the most important keywords, and the template builder makes it easy to enforce that structure across hundreds or thousands of products at once.
- Dynamic variables from any feed attribute
- Side-by-side preview before pushing
- Scope templates to specific product segments
- Inline editing for individual overrides
A/B Test Titles to Measure What Actually Works
Most advertisers change titles and hope for the best. SKU Analyzer lets you run controlled A/B tests with a 30+30 day model: 30 days of baseline data with the original titles, then 30 days with the new titles pushed to Merchant Center. At the end, you get a clear before-and-after comparison of clicks, impressions, CTR, conversions, revenue, and ROAS for each enrolled product. Test cards show live KPI grids and daily time series during the test period. When the test ends, you can see exactly which title format drove better results and decide whether to keep the new titles or revert. No more guessing whether "Brand First" titles outperform "Product Type First".
- 30-day baseline + 30-day test comparison
- KPI comparison: CTR, conversions, revenue, ROAS
- Daily time series tracking during active tests
- Auto-finish and revert options
Title Change Impact Analysis
Every title push gets an automatic impact analysis. SKU Analyzer compares the 14 days before a push against all days after, showing the change in CTR, conversions, revenue, and ROAS for each affected product. Results are grouped by push date, so you can track the impact of each batch separately. Sort by biggest improvement to find your best title changes, or by revenue decline to catch any that backfired.
Frequently Asked Questions
How does the title template builder work?
The template builder lets you construct titles using dynamic variables from your product feed: brand, product type, color, size, material, and more. You define a pattern like "{Brand} {Title} - {Color} {Size}" and SKU Analyzer generates optimized titles for every product matching your criteria. You can preview results before pushing anything to Merchant Center.
How does A/B testing work for product titles?
SKU Analyzer uses a 30+30 day model. The first 30 days capture baseline performance with original titles. Then the new titles are pushed to Merchant Center and performance is tracked for another 30 days. At the end of the test period, you get a side-by-side comparison of CTR, conversions, revenue, and ROAS between baseline and test periods.
Does this modify my actual product feed?
No. Title changes are pushed via a Merchant Center supplemental data source, which overlays your primary feed without modifying it. If you revert a title change, the original feed title is restored automatically. Your primary product feed is never touched.
Can I edit titles individually or only via templates?
Both. The template builder applies patterns across multiple products at once, which is ideal for bulk optimization. But you can also edit any individual product title inline — useful for one-off adjustments or special products that don't fit a template pattern.
Optimize titles with data, not guesswork
Explore the title optimizer with sample data, or apply for early access to connect your own account.